Monthly budget
- Media agency
- 1,500 to 3,000 EUR
- Freelance
- 800 to 1,500 EUR
- Squad
- From 99 EUR
Performance manager + creative strategist — 7 days a week
Your agency sends you a report.Squad sends you the decisions.
Squad is a web application for advertising analysis. Squad connects in read-only mode to your Google Ads and Meta Ads accounts to analyse your campaigns and deliver the decisions to make every morning. Squad never modifies your campaigns.
Max reads your Meta Ads account every morning and tells you what to cut, what to scale, what to test. Bob turns those calls into creative briefs. You decide. From 99 EUR per month, cancel anytime.
Start my 3-day trial
See what it looks likeYour free account audit in the first hour3-day trial, 100 credits included
Max, performance manager — Bob, creative strategist
Read-only Google Ads and Meta Ads connection — No changes to your campaigns — Access revocable at any time.
Built by the Scale team, an agency that has managed Meta budgets for e-commerce brands for years.
From signal to decision
A Monday with Max and Bob.
9:02 AM
Max has completed the audit
Your account becomes a quantified assessment: where it breaks, what to restart, and at what budget.
9:15 AM
Bob has prepared the response
Your brand profile becomes 3 production-ready creative briefs, with angles and hooks included.
11:30 AM
You decide
Every proposal becomes a one-click decision: Produce, Done, or Not now. You stay in control.
D+14
The verdict
Every Max prediction is checked after 14 days, backed by real figures.
The app, plainly explained
Squad, concretely, what is it?
Squad is a web app (SaaS) for online advertising analysis and decision support. You connect your ad account, Squad reads your campaign data read-only, then sends you a list of decisions every morning: which campaign to cut, which to scale, which creative to test, which brief to launch. Two AI agents work on your account: Max, performance manager, analyses performance; Bob, creative strategist, turns those analyses into creative briefs. Squad never changes your campaigns: you're the one who approves and executes.
What Squad reads
The metrics of your campaigns, audiences and ads — spend, impressions, clicks, conversions, CPA, ROAS, frequency — via the official Meta Marketing API and Google Ads API, read-only. No writing, no changes to your campaigns.
What Squad does with it
It computes a score per creative and per campaign, detects gaps and trends, then generates recommendations and creative briefs. The result shows up in your Squad workspace and is emailed to you every morning.
What Squad doesn't do
No reselling of your data, no third-party advertising use, no sharing with commercial partners. The only third parties involved are our technical subprocessors, listed in the privacy policy. You can disconnect an account and request deletion of your data at any time.
Why Squad asks for access to your ad accounts
Squad asks for permission to read your advertising data for one reason only: to produce your analyses and recommendations. On Google Ads, Squad uses the https://www.googleapis.com/auth/adwords scope, read-only, to fetch the stats of your campaigns, ad groups and ads. Squad never creates, changes or deletes any campaign. This data is never resold, never used for ad targeting and never used to train models. You can revoke access at any time from your Google account or from Squad.
Proactivity
You don't ask for anything. It happens.
Max and Bob run on your account every day, even when you don't open it.
A campaign drops below your profitability threshold over 7 days
Max creates a critical task: cut it, with the number behind it.
An audience's frequency climbs and CTR drops
Bob prepares a creative refresh before it wears out.
A campaign beats the account median
Max proposes a scale with numbers: starting budget, target budget.
Budget is sitting on paused campaigns
Max flags it and suggests a clean-up.
Every recommendation has a priority
Critical, urgent or opportunity. You know at a glance what to handle this morning and what can wait.
Every recommendation gets re-evaluated
As long as the signal persists, the recommendation stays open and shows how many times it's been reviewed.
Every recommendation closes itself
If the signal disappears, it closes automatically. You never work on a stale alert.
Squad never touches your campaigns. It decides what needs to happen, you decide if it happens.
Four groups of features.
What Max analyzes, what Bob produces, how decisions are made, and what you get.
Max
Analysis and steering
- Account overview, compared to the previous period
- My ads: campaign, ad set, ad
- Profitability threshold calculated from your margin
Bob
Creative
- Six verdicts on all your creatives
- Explore, the creative watch
- AI creative: brief, angle, 4:5, 1:1 and 9:16 formats
Decisions
Decisions and execution
- Tasks ranked critical, urgent or opportunity
- Filters by agent, category and priority
- Log of recommendations and your decisions
Context
Context and deliverables
- My brand in five blocks
- Chat with Max and Bob, backed by numbers
- Weekly reports, integrations, team
Two agents, two jobs.
You're not getting one more tool. You're getting a team.
Why is my ROAS down since Monday?
Your spend was divided by eight over 7 days, and 74% of what you spent over 30 days comes from campaigns that are now paused. This isn't a creative problem, it's a structure problem.
Your profitability threshold is 1.61x. Two campaigns are running below it. I'm putting them as priority 1.
What Max does
He reads your Meta Ads account every morning and gives you the day's decisions, with numbers.
- Profitability threshold calculated from your real margin
- Every campaign ranked: to cut, to scale, to watch
- Recommended budgets with numbers, not vague advice
- Alert as soon as your spend heads the wrong way
Every creative is rated, not just counted.
Winner, fatigued, underperforming, stable, under review — five verdicts, and a number behind each one.
MYour brand · SponsoredNEWWinnerCalmer skin in 14 daysLess redness, more comfort.DiscoverSpin off4:5 · Static · Benefit angle
ROAS 2.98x over 30 days, spin off as a priority.
- ROAS
- 2.98 x
- CTR
- 2.24 %
- Frequency
- 2.2
MYour brand · SponsoredUnder reviewThe bag that keeps your paceTanned leather, stitching guaranteed 5 years.See the model4:5 · Static · Usage angle
Only €214 spent so far, too early to conclude.
- ROAS
- 1.63 x
- CTR
- 0.94 %
- Frequency
- 1.1
MYour brand · Sponsored-20%WinnerThe right time, in style316L steel, sapphire glass, 3 ATM water resistant.I want it1:1 · Static · Offer angle
ROAS 3.21x and frequency at 1.9, there's still room.
- ROAS
- 3.21 x
- CTR
- 1.86 %
- Frequency
- 1.9
MYour brand · SponsoredUnderperformingYour living room finally smells like fallVegetable wax, 45 hours of burn time.Get mine1:1 · Static · Seasonal angle
ROAS 0.86x, below your profitability threshold of 1.61x.
- ROAS
- 0.86 x
- CTR
- 0.39 %
- Frequency
- 1.4
MYour brand · SponsoredLIMITED STOCKFatiguedThey go with everythingFull-grain leather, resewn sole.Choose my size9:16 · Static · Versatility angle
Frequency at 4.8, the audience has already seen it all.
- ROAS
- 1.42 x
- CTR
- 0.71 %
- Frequency
- 4.8
MYour brand · SponsoredStableTwo steps, morning and nightFull routine in under 5 minutes.Build my routine4:5 · Static · Routine angle
ROAS 1.74x over 14 days, let it keep running.
- ROAS
- 1.74 x
- CTR
- 1.08 %
- Frequency
- 2.6
Examples of creatives generated by Bob. Demonstration visuals, no client data.
0
agents working for you
0
possible creative verdicts
0
metrics tracked every day
0/7
days of account analysis
What the product calculates. No usage figures, no client data.
You pay for charts. Not for decisions.
Three things every advertiser who has worked with an agency has experienced.
The report lands on the 5th.
A PDF, some charts, an average ROAS. Still no answer to the only question that matters: what do I cut today?
Your account is the fifteenth on the list.
Between 1,500 and 3,000 EUR per month to be one file among others, often run by the most junior person on the team.
Creatives go out without a strategy.
Three visuals a month, never built on what actually performed on your account. Testing at random, with your budget.
Squad answers all three with two agents: Max, your performance manager on Meta Ads, and Bob, your creative strategist who scores every creative. Both are included in the three tiers, from 99 EUR per month.
Product tour — Tasks
Your list for the day, already sorted.
Not just another dashboard. A list of decisions, ranked by urgency, with the numeric reason next to each. You approve, you dismiss, you move to the next one.
A day with Squad.
You don't have to open the tool ten times a day.
7:00 AM
Sync
Squad pulls yesterday's data from your Meta account.
9:00 AM
Analysis
Max recalculates your profitability threshold and ranks every campaign, Bob reviews every creative.
9:05 AM
Your brief
You open Squad and read five sentences, not thirty columns.
During the day
Your decisions
You approve, dismiss, or ask why.
Every week
Your report
What you changed, what it produced, what's left to do.
Brief from your Squad team
MaxHello. ROAS down 30% over 7 days and spend divided by eight vs 30 days: five priorities are waiting for you below.
BobHandle this first: cut the voice-over creative burning through budget. The other seven follow.
Your brief, every morning
You open your phone, you know what to do.
Every morning, Squad sends you an email. Not a dashboard to explore, not an empty notification: the day's brief, written out, with the numbers behind every line.
- A five-sentence summary
- Priorities ranked by urgency
- The number behind every decision
Start my 3-day trial
Your free account audit in the first hour3-day trial, 100 credits included
Compare honestly.
The price ranges are those observed on the French market.
Account analysis frequency
- Media agency
- Weekly or monthly
- Freelance
- Variable
- Squad
- Every morning
Response time to a question
- Media agency
- 24 to 72 h
- Freelance
- When available
- Squad
- Immediate
Creative briefs
- Media agency
- Depending on the plan
- Freelance
- Rarely included
- Squad
- Included
Commitment
- Media agency
- 3 to 12 months
- Freelance
- 1 to 3 months
- Squad
- None
Who keeps control of the account
- Media agency
- The agency
- Freelance
- The freelancer
- Squad
- You, Squad is read-only
Connected to your tools.
Squad reads where your data lives, and never writes to it.
Meta Ads
Available
Shopify
Available
Slack
Available
Google Ads
Beta — read-only
Squad connects to Meta Ads via the Meta Marketing API and to Google Ads via the Google Ads API, always read-only. Authorization is granted from your Squad workspace, through each platform's official flow, and can be revoked at any time from the platform itself or from your Squad workspace. Squad uses this access only to read your performance and produce your analyses, nothing else.
Who this is for. Who this isn't for.
We'd rather tell you before you pay.
It's for you if
- You sell online and spend between 2,000 and 15,000 EUR per month on Meta
- You want to understand your numbers, not just live with them
- You're tired of paying a fee for three recommendations a month
- You're ready to spend 5 minutes a day on your campaigns
It's not for you if
- You're just starting and your account has no usable data yet
- You're looking for someone to push the buttons for you
- You only do B2B lead generation
- You want a dedicated human contact on the phone
A price that follows your budget.
Three tiers, based on the number of brands you run. No setup fees.
The first 100 accounts keep −30% for life with the code FOUNDING (enter it at checkout)
Free
Start for free: create your account with no card, Bob analyses your brand, builds your first creative plan and gives you 2 visuals — move to a plan when you want to produce at pace.
Create my free account
Your free account audit in the first hour3-day trial, 100 credits included
Squad Starter
To launch a brand properly.
99 EUR/month
No commitment · cancel in 1 click
- 1 brand
- 3 competitors monitored
- Unlimited visuals
- 100 video credits per month
Start my 3-day trial
Your free account audit in the first hour3-day trial, 100 credits included
Squad Growth
RecommendedThe tier for brands that scale.
199 EUR/month
No commitment · cancel in 1 click
- 3 brands
- 10 competitors monitored
- Unlimited visuals
- 300 video credits per month
- Ads Manager ready exports
- Priority support
Start my 3-day trial
Your free account audit in the first hour3-day trial, 100 credits included
Squad Scale
To run a whole portfolio of brands.
349 EUR/month
No commitment · cancel in 1 click
- Unlimited brands
- Unlimited monitoring
- Unlimited visuals
- 800 video credits per month
Start my 3-day trial
Your free account audit in the first hour3-day trial, 100 credits included
Running more brands than that? Write to us at contact@agencescale.fr, and we set up an offer.
Secure payment via Stripe. VAT included depending on your location.
Squad or an agency, honestly.
An agency
- Fees typically advertised on the French market for Meta: 1,500 to 3,000 EUR per month. A range declared by agencies, not a figure we verified.
- One weekly check-in.
- A monthly report.
Squad
- 99 EUR per month to start.
- An analysis every morning.
- Creative briefs on demand.
What Squad does not do
- Squad does not run your campaigns for you.
- Squad changes nothing without you, it is read-only.
- Squad does not replace an art director.
- Squad does not handle your client relationships.
The questions we actually get asked.
No. The Meta connection is read-only. Squad analyses and recommends, you're the only one who decides and acts on your account.
Yes, that's actually the most common case. Every recommendation comes with the number that justifies it, and you can ask Max to explain his reasoning.
Getting a second, numbers-backed opinion on your account every morning, for 99 EUR per month on the Starter tier. What you do with it is up to you.
Squad connects through the official Meta API and only reads your account's advertising data. You can revoke access at any time, from Squad or from Meta.
Either you continue from 99 EUR per month, or you stop. No commitment, no cancellation fee.
Squad is currently built for brands that sell online. Write to us before signing up, we'll tell you honestly whether it's relevant for you.
The Google Ads connection is in beta. Once you authorize it, Squad reads your campaigns, ad groups and ads in read-only mode to produce the same analyses as on Meta. Squad writes nothing to your Google Ads account, and you can revoke access whenever you want.
It depends on how many brands you run. One brand, Starter is enough. Up to three brands, take Growth, which adds 10 competitors monitored, Ads Manager ready exports and priority support. Beyond that, take Scale, with unlimited brands and monitoring.
Yes, at any time from the app. Nothing is charged automatically, the change comes from you.
Tomorrow morning, you could have a performance manager.
Connect your Meta account, let Max analyze overnight, read his conclusions when you wake up. 5 minutes to set up, 3 days to judge.
Start my 3-day trial
Your free account audit in the first hour3-day trial, 100 credits included
- Connection via the official Meta API
- Read-only access
- Revocable in one click
- No commitment
Up and running in 5 minutes.
01
You connect your Meta account
Two clicks, through the official Meta login, read-only. Squad cannot change your campaigns.
02
You describe your brand
Your product, your margin, your goal, your audience. That's what lets Max reason about your real break-even threshold instead of a market average.
03
You get your decisions every morning
The day's priorities, with numbers and reasoning behind them. You approve, dismiss, or ask why.